74% of HVAC homepages have no booking button. Check yours free — see the fixed version before you pay anything.
Source: Honest HVAC Marketing Agency study of 1,306 HVAC homepages.
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In heating and furnace work, a lead costs about $129 on average (LocaliQ's published 2025 benchmark). A page that leaks is losing leads you already paid for.
26%
of HVAC homepages didn't show a phone number without scrolling.
Honest HVAC Marketing Agency audit of 1,306 homepages
A homeowner with a broken furnace wants to call now. If the number isn't on the first screen, they have to hunt for it. About half of calls to home-service businesses aren't answered by a person (Invoca 2026 research), so the LandingLeak number texts back every missed call.
The fixed page puts a call button on the first screen.
72%
of HVAC homepages didn't show a star rating together with its review count.
Honest HVAC Marketing Agency audit of 1,306 homepages
Homeowners pick the shop they trust, and your Google rating is the quickest proof you have. If it lives on your Google profile but not on the page, the visitor never sees it.
The fixed page shows your Google rating near the top.
No industry figure for this one: the study checked homepages, not the pages ads point to. We check it by hand on yours.
If the ad says furnace repair and the page opens on a general welcome, the visitor wonders if they clicked the wrong thing. The promise that earned the click should be the first thing they read.
The fixed page repeats the ad's promise in its first line.
74%
of HVAC homepages had no book-or-schedule button.
Honest HVAC Marketing Agency audit of 1,306 homepages
Some homeowners would rather book than call. If the page gives them no button to book or schedule, their only choices are to call or to leave.
The fixed page puts booking right under the call button.